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Real time analytics for marketing campaigns
McDonald’s is a world leading food service organization. McDonald’s generates more than $40 billion in Systemwide sales and operates over 30,000 restaurants in more than 100 countries on six continents.
McDonalds Belgium selected Intelactsoft to create a Marketing Performance Management app The solution was built to detect the quaility and performance of various online and offline marketing campaigns with a huge positive impact on the performance of the campagins.
Features
- Real time investigations for marketing campaigns
- Designed to serve any type of marketing campaign
- Integrating multiple types of sources and data
Technologies and tools used: API, Qliksense, Qlikview, SQLServer,
Industry: Food
Industry: Food